5 Uber App Features You Should Add in Your Taxi App to Provide Ultimate Customer Experience
You visit the restaurant. While taking food order, the floor staff gives you three choices – mild, medium, or spicy. You ask him to serve spicy. Here ends your customer journey.
Now compare that customer journey with the following one.
You visit the restaurant. While taking food order, the floor staff does not only give you three choices but further asks you that on a scale of 1-10, how spicy would you prefer?
What place would you select to visit the second time? – Of course, the place that offers you a personalized customer experience.
This applies to every business including the taxi app business.
By applying the same strategy – going the extra mile to address user demands and make them stunned – you can increase the retention rate dramatically.
Needless to say that in the taxi app business, you cannot go to each individual to serve them exceptionally well as a restaurant business.
Here, you need to leverage a few similar features to Uber app features that level up the customer experience.
Don’t expect to provide a good customer experience without these similar features to Uber app features
1. Book ride with a call
Yes, the app should be the primary way to hail the ride.
However, there are possibilities that a person who wants to book the ride either does not have access to the internet or does not know the way to use the app, especially elderly people.
As a startup, you should not fail to benefit from a single consumer.
By introducing a feature that allows people to call and book the ride, you would easily bring a large percentage of the population under your customer base.
In February 2020, Uber launched a similar service.
People who want a ride need to call on a toll-free number where he shares his trip details with a real person. That person gives the price quote and books the ride on behalf of the rider.
To bring such service in, you only need a toll-free number, a team, and a module in the admin panel from where your internal team can book the ride for riders.
2. Ask user preference with every ride booking
Your drivers have more control over your taxi booking app business than you! Because they have direct interaction with your app users.
If they talk politely with riders, keep their car clean and customer-friendly, riders will give 5 stars to both the driver and your app.
But if the drivers fail to satisfy riders’ requirements – which they generally do -, both drivers and your app will receive 1 star.
That’s why you have to ask the preferences of the riders while booking the ride and share their preferences with drivers.
For instance, whenever a rider books the premium service of Uber, it asks whether he would bother a chatty driver, what should be the cabin temperature and does he need any assistance if he has a bag.
3. Pay hourly, make multiple stops
Taxi apps have been notorious for the way they charge a fare.
Generally, in every taxi app, sophisticated algorithms decide the pricing by taking many real-time factors into account.
Because of the way the fare algorithms work, users who want to travel to multiple locations in a single ride have to pay more.
And unfortunately, there is no way an algorithm can keep the fare low and let riders make multiple stops at the same time because it increases the running cost for drivers.
The only solution here is retiring the dynamic fare algorithms and introducing a fixed per hour fare.
In May 2020, Uber rolled out a similar feature. By paying $50 for an hour, a rider can book the ride and make multiple stops.
4. Let a user book his favorite driver
Even if you ask a single user or carry out a survey of 1000 users, you would most likely get to know the same thing that this is a feature that all users want to have in the app.
Many times after an encounter with a good driver, a user wants to be in the car of the same driver the next day.
A few users also prefer to explore the profile of all nearby drivers to evaluate and select their drivers by themselves.
Such requirements of the users should be addressed to make sure they are getting a good customer experience.
By letting a user book his favorite driver, you are also forcing drivers to be accountable for his job because if he does not provide a good riding experience to the rider, the rider will not add him to the favorite list.
Recently, Uber has launched a feature that not only allows riders to book the ride a month in advance but also allows them to select the favorite driver.
5. Multiple services from a single app
You might be already planning to integrate the taxi and delivery app module in the single app as it requires very few resources to offer delivery services if you already have drivers registered on your taxi app.
A multi-purpose app facilitates you to generate multiple revenue streams, reduces your app development, management, and marketing cost, and covers the larger customer base.
It also helps your users to feed their multiple needs from the single app.
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