Times club offered memorable and lavish holiday experiences to the members. They were new-on-the-block players in this holiday segment. When they came to Coruscate, they were facing issues managing the leads as well as managing events. They wanted a seamless branding, and marketing efforts that can be tracked. Coruscate offered them a perfect CRM cum booking management system.
They had volunteers and people in their organization set at different outlets, where people were bound to come.
The same lead visits different malls and is attended to by different volunteers of Times club. A lot of contacts have been duplicated as a result.
The client was unaware of all the leads there were in the system. They were not able to contact a few or some of them remained cold.
The company was facing issues when organizing an event during the major festivals. They collaborated with different companies to get the event on the floor.
Direct marketing was another way of approaching the leads and converting them. However, the branding and the brand identity represented.
We devised a CRM cum booking management system for the Times Club. Our system will manage the leads, remove the duplication and perform all the customer relationship management needs. It will also look into the bookings made by the company.
Using the CRM system, the company can upload all the excels, collected from the offline activities.
The CRM system will help determine which leads are active, which ones have not been connected with yet.
We offered an integration of the booking management system through the CRM for easy bookings.
The company developed an event management system which allowed the client to create an event.
For the direct marketing, we included an OTP system into the solution we had developed.
We also included a complaint management system which allowed.
The system keeps a track of the bookings made in the hotels, which hotels receive more bookings.