The agriculture retail market was facing a major issue, pricing. The pricing structure was not defined, which meant major losses.
A system where all the three main players of the retail agriculture system can communicate, buy/sell and deliver products on time.
The farmer should be able to define the products they want to sell, the quantity and the price.
The units should be standardized, irrespective of the units added by the farmer to reduce the manual work.
Agents should be assigned areas and farmers by the system.
The mobile application allowed the farmers.
Each agent is given a defined area.
The system automatically calculates the cost.
The automation of reports makes it easy.
The standardization of the units was important.
The content was localized based on context rather than the content itself.