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How A Leading Jewellery Business Enhanced Their Customer Experience?
The client wanted to stand out in the crowded jewellery market with its top-notch jewellery products. Despite having a system in place, the client was unable to achieve the engagement they were aiming for. So, how did our team achieve this?
The Broad Requirements
They wanted a system that could connect with the end users.
The system should be user-friendly.
The users are often interested in the price of the products they select. The system should be able to calculate the price at a time.
The navigation and other interface details should be engaging.
The users wanted to know the current trends in fashion and festive jewellery.
How a simple interface solutions improved user experience?
After a few client interactions, we realized that the current interface was not working for the client. Our solution was to design a new interface that was more appealing, intuitive and user-friendly.
What’s new and what’s trending is mentioned in the collections.
Keep adding products that you like and are interested.
You can track the items that have been shipped to your place.
Buying jewellery made easy with the intuitive navigation.
Searching for products, jewellery or even stones has been made.
Based on your interests, the store will send you notifications.
Results
- Compared to the earlier interface, the new interface has received more hits.
- The number of visits and the overall conversion has increased for the client by at least two manifolds.
- The customers love spending more time on the estore, and the comments on user experience has been positive.
