The Tussle and Consolidations Amongst E-Scooter Companies
2018 has been a year of many changes and absolute success in the e-scooter business.
Lyft, a ride-sharing company, has spread its wings and unveiled its first-ever scooter app in Denver. The company has ventured into the dock less scooter and bike sharing business, facilitating quick and easy travel within the city. With over 250 scooters under its control and all set to add 100 more, Lyft is definitely planning ahead.
At the Techcrunch Disrupt in San Francisco, Uber announced a multi-modal for the end users to access their bike sharing as well as car hailing facilities. With this new application, it will be easier for the users to access any transportation mode with a single app. Earlier, Uber joined hands with JUMP to allow people to book the bikes using the Uber app. In July, after funding LIME bikes, Uber has added their bikes to the application as well, allowing users to book these bikes.
Uber and Lyft are not the only companies competing in this segment. Some of the other companies include Scoot and eCooltra. You also have Bird, which is offering something similar to the end users.
The Denver Public Works had recently issued permits to carry out the dockless bike sharing business within the vicinity to Lime, Bird, Lyft, Spin and Razor.
Why is the market for eScooter apps growing? and why are there so many players within this segment? The many benefits associated with these apps might help answer this question.